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  • Mark Berridge

How to Create a Win-Win in Negotiations

Updated: Jan 26, 2023

Industry Expert: Mark Berridge Talking Wealth TV interview with Dale Gillham

In business, and in life, achieving a win-win in negotiations comes down to understanding the motivational drivers of the other party. Getting to a 'yes' when presenting a proposal or negotiating a deal means understanding their motivations, desires, fears and potential objections while, at the same time, looking to add value. At the end of the day, the best and most rewarding outcome is one where each party benefits mutually. Mark is a negotiation consultant who describes in detail the nuances for forging harmonious business relationships that result in a win-win for both parties. This is not persuasion and it is rarely taught in business, so it will pay for you to listen to what he has to share.


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